Textual Analysis College Magazine

The selling line is a short, sharp description of the title’s marketing point ‘your exclusive guide to everything hip, hot and happening’ people tend to remember three things so the rule of three is used to give a powerful yet memorable effect. The fact that ‘hip’ is used, it represents the main image and music in general. A lot of teenagers will like the magazine since it’s not totally about studying and ways to revise; it actually talks about college life which is more fun to read.

Seeing that the background is black it makes certain coverlines stand out especially the ones in green such as ‘college couture’ simply to indicate everything else in the same colour will be a topic about college lifestyle like the large masthead stating ‘college’. The blackness slightly lightens behind the main figure’s shoulders like he’s someone you could to look up to.

Other coverlines are in contrast against the dark background making it easier to read, ‘why we love blackberry’ is in white bold capitals following another question beneath it in small transparent text ‘and why it’s all the rage on campus’. At the bottom left of the page displays the barcode and price where it is usually placed. A specific month is not shown but the season plus year lays beside the selling line.

The front cover denotes a young man dressing rather stylish, his big watch and long silver chain reminds me of someone belonging to the music industry. A shot of his upper body from the waist draws attention to what he is holding rather than what he is wearing. If it was a shot of him from head to toe it will look like a fashion magazine instead he represents an intellectual student by holding a set of law, business and society text books.

Main coverline is the largest coverline on the front cover ‘Dancehall’s Bright Future’ in a bold green font with an explanatory line ‘Jeffrey Assassin’ Campbell’ in capitals making the character subject of the magazine. It may also attract people who are interested in this type of Jamaican popular music and perhaps promote ‘college’ a place where bright futures commence. Given that dancehall artist Jeffrey Campbell is to receive a scholarship, he is one of the few who wants to inspire his listeners through his actions and open the eyes of others to the value of education. Therefore, he uses a college magazine with his image on the front cover to highly portray this idea.