AS RE-TAKE: Evaluation Question 4

Who would be the audience for your media product?

My media product will mainly be targeting teenagers from 15 to 17 years of age. This is the reason why I have featured a model that is the same age as my target audience on my front cover to attract teenagers. Also, the fact that my model is presented as a female singer and somewhat creates sex appeal by its use of positioning and gaze, this may attract a male audience as well.

Ethnically, my magazine tries to target a mixed set of audiences. My magazine promotes pop and HIP-HOP music, so together they target Caucasian, Black and Asian ethnicities as seen on my audience research results. Most of them tend to have more of an interest in HIP-HOP but because I have used a Caucasian model on my front cover and fairly light skinned Asian girls on my contents page. It may be that my magazine might target more of a Caucasian and Asian female audience. I say this because artists in the HIP-HOP genre are often black.

The colour scheme of my magazine may also credit for attracting female audiences as colours include, dark blue, pink and beige but mostly pink is used overall in the magazine. Blue and pink are the common colours that go really well together and the fact that blue is included does not limit some males being attracted to the magazine. I decided the colour scheme consisting of three colours, with the third one being beige as it is pleasing to the eye and does not remove attention from the other two colours.