AS RE-TAKE: Evaluation Question 5

How did you attract/address your audience?

To attract a very similar age group of readers to my magazine I made sure my model was roughly the same age as my target audience. Nevertheless, you will find that in question 2, I have already discussed how I would attract my audience to my product through the use of costume, jewellery, styling, hair style, non-verbal communication and shot type.

To address my audience I have used a variety of linguistic features in my coverlines on the front cover. The coverline, “THE 10 BEST GIGS OF THE MONTH” is further exaggerated with the use of ‘best’ expressed as a hyperbole. I have also used repetition in a triadic structure where the same text is repeated three times, ‘THEY KNOW’. This coverline contain lyrics of a song to catch the audience’s recognition and make them remember the words. I’ve also added ‘5 exclusive new interviews’ following a list of several artists’ name with the last one being the name of the person featured on the front cover who is ‘Ella Defalco’. The use of list has been used in a number of real products to briefly inform readers what the magazine contain.

I used Standard English to get across my audience because people would take it seriously if it’s sounds more professional. Another linguistic feature I’ve used is alliteration, “more must” to emphasise the point that there is “176 more must-have songs”. Also, I have added an exclamation mark after the word ‘plus’ for exaggeration to communicate the tone of most 15-17 year old girls who are my target audience.

Also, the features on my contents page would help to persuade my target audience to buy my magazine as I included articles based on well-known pop and hip-hop artists to further build an interest on what the magazine contains. I included a quiz competition about winning Dr. Dre Beats headphones, where I used 1^st person pronoun ‘you’ in the coverline as a persuasive technique to address the audience like I’m talking to them directly.

The use of clothing and hair style are also factors in attracting my audience to my product. For example, the models on my contents page are wearing trendy and colourful clothing which is a good way to characterise the typical teenage style and attract people who have an interest in fashion. One of the models is wearing these fashionable big black glasses and a bright blue shamballa bracelet which are very popular amongst teenagers right now and these props let the audience know that the magazine is chic and up-to-date. Her hair is quite high up in a bun and I chose to do this because I want to show off what she’s wearing, which is a purple blouse and a pair of orange shorts. These colours combined together pops out so pleasingly against the white background, making this main image stand out on the page.

Shamballa bracelet

The other female model in the landscape image has her hair blowing backwards which was a creative decision of mine to use a hairdryer in order to do this. I have seen existing media products embrace the hair blowing appearance on females as a sense of feminine characteristics. Therefore, these factors will help to persuade my target audience.

My magazine model

Existing media products