Evaluation Question 2

How does your media product represent particular social groups?

My media product has been made to represent a female audience of an age range of 15 to 17. This teenage age range has a very dedicated interest in the pop and R&B genre as seen in my audience research. Caucasians could be members of my audience as a result of using a Caucasian model on my front cover.

To represent this particular social group I have featured someone dressed as a pop and R&B singer on my front cover. To reflect upon my mood board she has painted nails which is a girly feature to attract female audiences. I followed the conventions of Blender magazine that presented a mid-shot image of singer Fergie who also has painted nails. My model’s hairstyle is also well represented in the R&B genre. It is short and carries the trend of singers such as Rihanna who has shown off so many types of short hairstyles. I chose to use a model that has a very eccentric hairstyle as this is an emblem and representation of their character. Looking at her non-verbal communication I had her looking directly at the camera to express confidence. I’ve also had my model wear fashionable clothing items that are popular among teenagers, such as a denim waistcoat and chino trousers in order to appeal female audiences as seen from my mood board.

My moodboard

I used a mid-shot image to show off more of their body to perhaps appeal to more than one subculture who can be urban male teenagers. In doing so, I have deliberately included a long gold chain where the model is stretching out the jewellery while biting on it. This is also similar to Q magazine where Cheryl Cole creates sex appeal by using a ring as a prop and sticking out her tongue to touch the tip of it.