Evaluation Question 3

What kind of media institution might distribute your media product and why?

Referring to back to my case study of a publishing company, I have decided that a publisher such as EMAP Metro would be likely to publish my music magazine.

Firstly, I think this would be beneficial to EMAP Metro because they have nothing similar to the genre of my music magazine in their music magazine portfolio. This would mean that my magazine would be the first to appeal to the pop and R&B audience in the company.

Thirdly, pop is a very popular genre that goes well with R&B. As a result, my magazine would bring in twice as much attention from the audience and publishers. This would financially benefit EMAP Metro because not only may it attract females but males too due to its R&B genre. So my magazine does not stick to one social group.

I would like to distribute my magazine in newsagents because my music magazine is priced at £2.50, therefore the price range will suit my audience who usually visit the newsagent. I would also like to distribute my magazine in shopping stores such as Topshop which is a well known retailer and Bershka. This is because my magazine partly involves fashion, this way it attract females who may also be passionate about fashion.

Secondly, seeing as my magazine mainly target female teenagers, this makes it different to magazines like FHM that target adult males. Therefore, they can publish a magazine that is new to the market with no competition in their company. Also, the fact that my magazine contains two genres, the female audience may find it more appealing due to its popularity of genres and variety.